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june, 2018

27jun7:30 pm9:30 pmBusiness Analytics in Digital World Course7:30 pm - 9:30 pm

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Event Details

Learn the art and science of data driven decision making. Ideal for students and professionals alike who aspire to familiarize and improve their marketing programs with daily commercial/business decision making tools and techniques.

The six weeks course will expanse over modules covering Decision Making in Business, Decision Modelling & Data Visualization, Segmentation and Profiling, Lifecycle Management and finally Contextual Marketing. The course is structured around industry learnings and practice, all the while augmented with speaker sessions by subject experts.

At the end of the course, attendees will be adept with a comprehensive understanding of how primary & secondary data are used for improved business decision making through different models, matrixes and tools.

Time

(Wednesday) 7:30 pm - 9:30 pm

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