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Business Analytics

Grow your skills as Business Analyst!

Learn the art and science of data driven decision making. This 7 Weeks training is ideal for career newbies and professionals who aspire to familiarize and improve their marketing programs with daily commercial/business decision making tools and techniques.


In this Zoom Interactive training you will expanse over modules covering Decision Making in Business, Decision Modelling & Data Visualization, Segmentation and Profiling, Lifecycle Management and finally Contextual Marketing.


The training is structured around industry learnings and practice, all the while augmented with speaker sessions by subject experts. At the end of the course, attendees will be adept with a comprehensive understanding of how primary & secondary data are used for improved business decision making through different models, matrixes and tools.

View Course Outline

Our Approach for ZOOM Interactive Classes

After establishing a reputable Physical Training Model, based on our stellar records and customer earned trust we gradually progressed to establish the same reputation in the Live Training Model. We are committed to empowering you by making our trainings accessible, interactive, and well-curated specifically to your objective.

live training process 2



19th Jun’2021

Duration & Timings

7 Weeks  (Sat & Sun)

11.00 AM – 4.00 PM


Urdu / Hindi


Limited Seats Available

Meet the Trainer

Meet the trainer of this workshop who is highly experienced!


Mr. Mohsin Mahmood

Senior Manager Strategy and Analytics

Mr. Mohsin Mahmood brings 10 years of vast experience in Business Analytics domain and currently working as Senior Manager Strategy and Analytics. His expertise includes ETL, Strategic Planning, developing Dashboards on Power BI, Tableau, Stata, Python, SQL etc.

Course Outline

Week 1: Preparing for Data Analytics - Analytical Modelling using Excel

• Advance Excel skills
• Model and summarize data to find useful values by creating interactive charts with the help of Pivot table and slicer functions.
• Determine the inputs you need to meet your end goals in terms of revenue or investments etc. by using Goal Seek.

Week 2: Finding the right data to explore new commercial avenues

• Data Digitization and its importance in today’s corporate world.
• Data collection via primary and secondary data sources (Data Warehouse, Big Data)

Week 3: Finding the right data to explore new commercial avenues (cont...)

• Forecasting tactics to take improved business decisions.
• Use case: Market Sizing, Forecasting & Sensitivity Analysis using Excel

Week 4: Better understand your target audience to stand out in a competitive market

• Determine pricing at which you can maximize profits through sensitivities
• Hands-on segmentation and forecasting on real-time data-set
• Segmentation and profiling to build the customer/supplier personas

Week 5: Design your campaign using Contextual Marketing

• Understand Customer Life Cycle to enhance consumer experience at every touchpoint
• Learn how market giants launch and automate robust Marketing campaigns
• Impact of Machine learning in revolutionizing marketing operations
• Evaluate Marketing campaigns to track the KPIs
• Using split or A/B Testing to improve ROI of your marketing campaigns
• Hands-on exercise on Post Campaign Analysis
• Hands on contextual marketing.

Week 6: Using Power BI for Data Visualizations

• Data preparation with Power BI
• Data measures and metrics
• Report generation and storytelling
• Performing analytics on various visualizations
• Intro to DAX
• Types of filters
• Custom Visuals
• Dashboards design and development

Week 7: Real business scenarios by a Case Study or a Project

• A case study /project that will make you learn how to apply optimal business solutions in different situations
• Determine business objectives and KPIs
• Determine data gathering and analysis techniques
• Collect and prepare the data
• Evaluate and analyze the data
• Make a business presentation

Pricing Details


Online Banking details will be shared by our representatives after you reserve your seat

  • Individual Price
    • PKR 22,000 Per Person
    • Total charges for complete training
    • Book a seat
  • Group of Two
  • Group of Three


Frequently Asked Questions

Who should attend the course?

  • Business/Marketing Heads & Executives
  • C-Suite Employees responsible for determining and achieving Revenue Targets
  • Sales Heads & Executives
  • IT employees assigned for assisting Sales, Marketing and Business Analytics Departments
  • Students/graduates with business, commerce, marketing background

What if I miss any of the lectures?

Don’t worry! We have got you covered. You shall be shared recorded lectures after each session, in case you want to revise your concepts or miss the lecture due to some personal or professional commitment.

What is the timing of the course?

Duration: 7 weeks

Class Days: Saturdays & Sundays

Timings: 11:00 AM – 3:30 PM

Can I get a job after this course?

Since our instructors are industry experts so they do train the students about practical world and also recommend the shinning students in industry for relevant positions.

How much hands-on will be performed in this course?

Since our courses are led by Industry Experts so it is made sure that content covered in course is designed with hand on knowledge of more than 50% along with supporting theory.

How integrative classes would be?

Classes will be interactive throughout & LIVE on Zoom. You would be able to ask questions & share views with the Technical Assistant, Trainer & class other participants.

What are the PC requirements?

For this professional course, you need to have a PC with minimum 4GB RAM and ideally 8GB RAM.

Will I get a certificate after this course?

Yes, you will be awarded with a course completion certificate by Dice Analytics. We also keenly conduct an annual convocation for the appreciation and recognition of our students.

Reserve your Seat

You can reserve your seat  by filling the form below!

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