Learn the art and science of data driven decision making. This 7 Weeks training is ideal for career newbies and professionals who aspire to familiarize and improve their marketing programs with daily commercial/business decision making tools and techniques.
In this Zoom Interactive training you will expanse over modules covering Decision Making in Business, Decision Modelling & Data Visualization, Segmentation and Profiling, Lifecycle Management and finally Contextual Marketing.
The training is structured around industry learnings and practice, all the while augmented with speaker sessions by subject experts. At the end of the course, attendees will be adept with a comprehensive understanding of how primary & secondary data are used for improved business decision making through different models, matrixes and tools.
After establishing a reputable Physical Training Model, based on our stellar records and customer earned trust we gradually progressed to establish the same reputation in the Live Training Model. We are committed to empowering you by making our trainings accessible, interactive, and well-curated specifically to your objective.
7 Weeks (Sat & Sun)
11.00 AM – 3.30 PM
Urdu / Hindi
Limited Seats Available
Meet the trainer of this workshop who is highly experienced!
• Advance Excel skills
• Model and summarize data to find useful values by creating interactive charts with the help of Pivot table and slicer functions.
• Determine the inputs you need to meet your end goals in terms of revenue or investments etc. by using Goal Seek.
• Data Digitization and its importance in today’s corporate world.
• Data collection via primary and secondary data sources (Data Warehouse, Big Data)
• Forecasting tactics to take improved business decisions.
• Use case: Market Sizing, Forecasting & Sensitivity Analysis using Excel
• Determine pricing at which you can maximize profits through sensitivities
• Hands-on segmentation and forecasting on real-time data-set
• Segmentation and profiling to build the customer/supplier personas
• Understand Customer Life Cycle to enhance consumer experience at every touchpoint
• Learn how market giants launch and automate robust Marketing campaigns
• Impact of Machine learning in revolutionizing marketing operations
• Evaluate Marketing campaigns to track the KPIs
• Using split or A/B Testing to improve ROI of your marketing campaigns
• Hands-on exercise on Post Campaign Analysis
• Hands on contextual marketing.
• Data preparation with Power BI
• Data measures and metrics
• Report generation and storytelling
• Performing analytics on various visualizations
• Intro to DAX
• Types of filters
• Custom Visuals
• Dashboards design and development
• A case study /project that will make you learn how to apply optimal business solutions in different situations
• Determine business objectives and KPIs
• Determine data gathering and analysis techniques
• Collect and prepare the data
• Evaluate and analyze the data
• Make a business presentation
Don’t worry! We have got you covered. You shall be shared recorded lectures after each session, in case you want to revise your concepts or miss the lecture due to some personal or professional commitment.
Duration: 7 weeks
Class Days: Saturdays & Sundays
Timings: 11:00 AM – 3:30 PM
Since our instructors are industry experts so they do train the students about practical world and also recommend the shinning students in industry for relevant positions.
Since our courses are led by Industry Experts so it is made sure that content covered in course is designed with hand on knowledge of more than 50% along with supporting theory.
Classes will be interactive throughout & LIVE on Zoom. You would be able to ask questions & share views with the Technical Assistant, Trainer & class other participants.
For this professional course, you need to have a PC with minimum 4GB RAM and ideally 8GB RAM.
Yes, you will be awarded with a course completion certificate by Dice Analytics. We also keenly conduct an annual convocation for the appreciation and recognition of our students.
You can reserve your seat by filling the form below!