Business Analytics
Led by Industry Professionals!Learn the art and science of data driven decision making. Ideal for career newbies and professionals alike who aspire to familiarize and improve their marketing programs with daily commercial/business decision making tools and techniques.
The seven weeks course will expanse over modules covering Decision Making in Business, Decision Modelling & Data Visualization, Segmentation and Profiling, Lifecycle Management and finally Contextual Marketing.
The course is structured around industry learnings and practice, all the while augmented with speaker sessions by subject experts. At the end of the course, attendees will be adept with a comprehensive understanding of how primary & secondary data are used for improved business decision making through different models, matrixes and tools.
View Course Outline
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Schedule
Starting
To be announced soon
Duration
7 weeks (Saturdays)
Timings
10:00 AM – 06:00 PM
Remaining
Limited Seats Available!
Instructors!
Meet the instructors of Business Analytics Course
Expert FP&A, Business Analyst at Jazz
Mr. Saad Farid
Mr. Saad has been associated with Oil & Gas, Tobacco and Telecom sectors. He brings with him 6+ years of multi-disciplinary working experience in domains of Marketing, Human Resources, Customer Value Management and Commercial Business Partnering.
Team Lead Fraud Detection & Prevention at BroadPeak Technologies
Mr. Mohsin Mahmood
Mr. Mohsin Mahmood brings 10 years of vast experience in business analytics domain and currently working as Team Lead Fraud Detection & Prevention. His expertise includes ETL of data, developing Dashboards on Power BI, Tableau, Stata, Python, SQL etc.
Course Outline
Week 1: Preparing for Data Analytics - Analytical Modelling using Excel
- Advance Excel skills
- Model and summarize data to find useful values by creating interactive charts with the help of Pivot table and slicer functions
- Determine the inputs you need to meet your end goals in terms of revenue or investments etc. by using Goal Seek
Week 2: Finding the right data to explore new commercial avenues
- Data Digitization and its importance in today’s corporate world.
- Data collection via primary and secondary data sources (Data Warehouse, Big Data)
Week 3: Finding the right data to explore new commercial avenues (cont...)
- Forecasting tactics to take improved business decisions.
- Use case: Market Sizing, Forecasting & Sensitivity Analysis using Excel
Week 4: Better understand your target audience to stand out in a competitive market
- Determine pricing at which you can maximize profits through sensitivities
- Hands-on segmentation and forecasting on real-time data-set
- Segmentation and profiling to build the customer/supplier personas
Week 5: Design your campaign using Contextual Marketing
- Understand Customer Life Cycle to enhance consumer experience at every touchpoint
- Learn how market giants launch and automate robust Marketing campaigns
- Impact of Machine learning in revolutionizing marketing operations
- Evaluate Marketing campaigns to track the KPIs
- Using split or A/B Testing to improve ROI of your marketing campaigns
- Hands-on exercise on Post Campaign Analysis
- Hands on contextual marketing
Week 6: Using Power BI for Data Visualizations
- Data preparation with Power BI
- Data measures and metrics
- Report generation and storytelling
- Performing analytics on various visualizations
- Intro to DAX
- Types of filters
- Custom Visuals
- Dashboards design and development
Week 7: Real business scenarios by a Case Study or a Project
- A case study /project that will make you learn how to apply optimal business solutions in different situations
- Determine business objectives and KPIs
- Determine data gathering and analysis techniques
- Collect and prepare the data
- Evaluate and analyze the data
- Make a business presentation
Tools
Pricing
Following is the price for this extensive training on Busines Analytics
Individual
Price for an Individual Member
Rs
30,000
per person
Group of Two
7% Discount for a group of two people
Rs
27,900
per person
Group of Three
10% Discount for a group of Three people
Rs
27,000
per person
Group of Four
15% Discount for a group of Four people
Rs
25,500
per person
Frequently Asked Questions
Who should attend the course?
- Business/Marketing Heads & Executives
- C-Suite Employees responsible for determining and achieving Revenue Targets
- Sales Heads & Executives
- IT employees assigned for assisting Sales, Marketing and Business Analytics Departments
- Students/graduates with business, commerce, marketing background
Who are the Instructors?
Mr. Mohsin Maqsood (Team Lead Fraud Detection & Prevention )
Mr. Saad Farid (Expert FP&A, Business Analyst at Jazz)
What is the timing of the course?
Duration: 7 weeks
Class Day: Saturdays Only
Timings: 10:00 AM to 6:00 PM
Can I get a job after this course?
Since our instructors are industry experts so they do train the students about practical world and also recommend the shinning students in industry for relevant positions.
How much hands-on will be performed in this course?
Since our courses are led by Industry Experts so it is made sure that content covered in course is designed with hand on knowledge of more than 50% along with supporting theory.
What are the PC requirements?
For this professional course, you need to have a PC with minimum 4GB RAM and ideally 8GB RAM.
Will I get a certificate after this course?
Yes, you will be awarded with a course completion certificate by Dice Analytics. We also keenly conduct an annual convocation for the appreciation and recognition of our students.
Reserve your Seat
You can reserve your seat by filling the form below!