Learn the art and science of data-driven decision making. Ideal for professionals and newbies alike who aspire to familiarize and improve their corporate actions with daily commercial/business decision-making tools and techniques.
The eight weeks course will expanse over modules covering Decision Making in Business, Decision Modelling & Data Visualization, Segmentation and Profiling, Life cycle Management and finally Contextual Marketing. The course is structured around industry learning and practice, all the while augmented with speaker sessions by subject experts.
At the end of the course, attendees will be adept with a comprehensive understanding of how primary & secondary data are used for improved business decision making through different models, matrices, and tools.
Meet the trainers of this course who are Business Analytics experts & are highly experienced!
Expert Contextual Marketing at Jazz (previously known as Mobilink)
Mr. Haroon holds a Bachelors in Mechanical engineering from National University of Science & Technology (NUST) and MBA from Lahore University of Management Science (LUMS). He has been associated with the Oil & Gas, Home appliances, FMCG and Telecom sectors. He brings with him more than 5 years of multi-disciplinary working experience in domains of Operations, Brands, Customer Value Management and business consultancy. He orchestrated the commercial strategy during JAZZ Warid network merger and the implementation of campaign automation tool for real-time marketing.
Expert FP&A at Jazz (previously known as Mobilink)
Mr. Saad holds a Bachelors in Business Administration from Bahria University and Masters in Business Administration from Karachi School for Business & Leadership (KSBL). He has been associated with the Oil & Gas, Tobacco and Telecom sectors. He brings with him more than 6 years of multi-disciplinary working experience in domains of Marketing, Human Resources, Customer Value Management and Commercial Business Partnering.