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Business Analytics

Led by Industry Professionals!

About Business Analytics in Digital World Training

Learn the art and science of data-driven decision making. Ideal for students and professionals alike who aspire to familiarize and improve their marketing programs with daily commercial/business decision-making tools and techniques.


The Seven weeks course will expanse over modules covering Decision Making in Business, Decision Modelling & Data Visualization, Segmentation and Profiling, Lifecycle Management and finally Contextual Marketing. The course is structured around industry learnings and practice, all the while augmented with speaker sessions by subject experts.


At the end of the course, attendees will be adept with a comprehensive understanding of how primary & secondary data are used for improved business decision making through different models, matrixes, and tools.

View Course Outline Reserve Your Seat



16th November’19


8 weeks (Saturdays)


10:00 AM – 06:00 PM


Limited Seats Available!


Meet the instructors of Business Analytics Course

Expert FP&A, Business Analyst at Jazz
Mr. Saad Farid

Mr. Saad holds a Bachelors in Business Administration from Bahria University and Masters in Business Administration from Karachi School for Business & Leadership (KSBL). He has been associated with the Oil & Gas, Tobacco and Telecom sectors. He brings with him more than 6 years of multi-disciplinary working experience in domains of Marketing, Human Resources, Customer Value Management and Commercial Business Partnering.

Channel Promotion and Communication at Jazz
Mr. Haroon Latif

Mr. Haroon has been associated with the Oil & Gas, Home appliances, FMCG and Telecom sectors. He brings with him more than 5 years of multi-disciplinary working experience in domains of Operations, Brands, Customer Value Management and business consultancy. He orchestrated the commercial strategy during JAZZ-Warid network merger and the implementation of campaign automation tool for real-time marketing.

Course Outline

Week 1: Preparing for Data Analytics - Analytical Modelling using Excel

  • Advance Excel skills
  • Model and summarize your data to find useful values by creating interactive charts with the help of Pivot table and slicer functions.
  • Determine the inputs you need to meet your end goals in terms of revenue or investments etc. by using Goal Seek.
  • Use case: Market Sizing, Forecasting & Sensitivity Analysis using Excel

Week 2: Visualize your data to take timely business decisions

  • Data preparation with Tableau
  • Data measures and metrics
  • Report generation and storytelling
  • Performing analytics on various visualizations
  • Quick table calculation
  • Types of filters
  • LODs
  • Graphs and Maps
  • Visual Analytics
  • Connectivity with web
  • Dashboards design and development

Week 3: Better understand your target audience to stand out in a competitive market

  • Segmentation and profiling to build the customer/supplier personas
  • Determine pricing at which you can maximize profits through sensitivities
  • Hands-on segmentation and forecasting on real-time data-sets

Week 4: Finding the right data to explore new commercial avenues

  • Data Digitization and its importance in today’s corporate world.
  • Data collection via primary and secondary data sources (Data Warehouse, Big Data)
  • Forecasting tactics to take improved business decisions

Week 5: Design your campaign using contextual marketing

  • Understand Customer Life Cycle to enhance consumer experience at every touchpoint
  • Learn how market giants launch and automate robust Marketing campaigns
  • Impact of Machine learning in revolutionizing marketing operations
  • Evaluate Marketing campaigns to track the KPIs
  • Using split or A/B Testing to improve ROI of your marketing campaigns
  • Hands-on exercise on Post Campaign Analysis
  • Hands on contextual marketing

Week 6: Reach mass customer base with Digital Marketing channels

  • Make your business visible to maximize consumer traffic via SEO/SEM
  • Plan efficient keywords for digital marketing campaign through Ad words
  • Boost your business by adopting advance digital marketing channels
  • Analyze the outcomes of the Digital marketing campaigns via Google Analytics

Week 7: Real business scenarios by a Case Study or a Project

  • A case study /project that will make you learn how to apply optimal business solutions in different situations
  • Determine business objectives and KPIs
  • Determine data gathering and analysis techniques
  • Collect and prepare the data
  • Evaluate and analyze the data
  • Make a business presentation



Following is the price for this extensive training on Busines Analytics

Price for an Individual Member
Rs 30,000 per person
Group of Two
7% Discount for a group of two people
Rs 27,900 per person
Group of Three
10% Discount for a group of Three people
Rs 27,000 per person
Group of Four
15% Discount for a group of Four people
Rs 25,500 per person

Frequently Asked Questions

Who should attend the course?

  • Business/Marketing Heads & Executives
  • C-Suite Employees responsible for determining and achieving Revenue Targets
  • Sales Heads & Executives
  • IT employees assigned for assisting Sales, Marketing and Business Analytics Departments
  • Students/graduates with business, commerce, marketing background

Who are the Instructors?

Haroon Latif  (Channel Promotion and Communication at Jazz)

Saad Farid (Expert FP&A, Business Analyst at Jazz)

What is the timing of the course?

Duration: 8 weeks

Class Day: Saturdays Only

Timings: 10:00 AM to 6:00 PM

Can I get a job after this course?

Since our instructors are industry experts so they do train the students about practical world and also recommend the shinning students in industry for relevant positions.

How much hands-on will be performed in this course?

Since our courses are led by Industry Experts so it is made sure that content covered in course is designed with hand on knowledge of more than 50% along with supporting theory.

What are the PC requirements?

For this professional course, you need to have a PC with minimum 4GB RAM and ideally 8GB RAM.

Will I get a certificate after this course?

Yes, you will be awarded with a course completion certificate by Dice Analytics. We also keenly conduct an annual convocation for the appreciation and recognition of our students.

Reserve your Seat

You can reserve your seat  by filling the form below!


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