Saad Naveed is associated with the industry for over 4 years now with experience in multiple domains. Currently, he is working as a Senior Data Scientist at Lebara Mobile KSA. He has an extensive experience in the field of Data Science, AI and had worked on several projects. Some of the use cases include designing and development of customer churn prediction, next best offer(nbo), customer lending, and default models using advanced analytical tools within the fintech domain. Prior to his current role, he worked within the fintech (esypaisa), ride-hailing, logistics, and e-commerce industry where he worked on several projects such as Loan default prediction, Customer Segmentation, Geo Clustering for efficient Marketing and Sales Purposes, etc.

Asad Abbas is a Chemical Engineer turned MBA, who leverages the learnings from both in his day-to-day work. He is currently associated with HBL as Manager Product Growth - Digital Products, and has previously worked in growth hacking domain at Telenor. He has keen interests in growth marketing and consumer insights, employing analytical techniques and MarTech platforms to get results.